MY BOOKS

LOVE YOUR WEIRD

RELEASING IN 2025

In Love Your Weird, I invite you—an advocate for authentic expression and dynamic organizational growth—to embark on an adventure where embracing unique quirks unlocks the potential for continuous, limitless expansion within your organization. I share more than just my own journey; I provide a roadmap designed to rekindle the spirit of collaboration, Imagination, and generosity across teams and departments. This book is a testament to the idea that the unique, sometimes offbeat traits of individuals are not mere oddities—they are the foundational elements for evolving organizational cultures, inspiring visionary leadership, and driving long-term success. Drawing on practical strategies and insights, I show you how to integrate authenticity into every facet of your organization, transforming not only the way teams see themselves but also how they connect, grow, and lead in an ever-changing world. Embracing individuality is at the heart of sustained progress, and Love Your Weird stands as your invitation to rise above the mundane and build an environment defined by continuous growth and meaningful impact. Let’s embark on this journey together, unlocking doors to untapped potential and a future filled with endless opportunities for organizational advancement.

FEATURED IN

How do you unlock Authenticity, Imagination & Generosity?

Dive into your purpose, discover action plans, and learn how to create authentic success with my bestselling books.

Breaking WHY

In the follow-up to my first book, I ask you to redefine your meaning of personal success in order to tap into a deeper, more meaningful definition of your purpose. In this book, you’ll interrogate what your true WHY really is. In the process, I adapt my earlier work and disrupt the rules I set for myself in order to more fully achieve authentic success. Sometimes, we have to shatter something in order to rebuild it.

In this book, you’ll learn how to achieve a more substantive version of yourself, in both your personal lives and in the realm of business and entrepreneurship. Using the tools and hacks in Breaking WHY, people from all walks of life will come to realize that it can be just as important to break the rules as it is to make and follow them.

RAVE REVIEWS

Book reviews

“Compelling, Provocative, Important. The latest book by entrepreneur and author Frankie Russo takes the innovation and authenticity conversation to a whole new level. It has the motivating punch of Tony Robbins with the warmth and compassion of Brene Brown. The book guides readers on how to live out their purpose without burning themselves out through simple adjustments that boost emotional state and unlock the energy we all need to succeed in life. It's a fun, easy read filled with wisdom-bombs to help you continuously innovate while remaining true to your authentic self. Highly recommend!”

— JOSH LINKNER - 2X NEW TIMES BEST SELLING AUTHOR

In his latest book, Frankie Russo shows us that our search for the truest version of our most passionate self is never done. With the bold, brave, and honest step of breaking his earlier lessons, Frankie shows that the teacher can always grow to better help their students.

— GREG BRESNITZ, AUTHOR OF SNACKY TUNE

Frankie Russo asks us to dig deep and rework the process of defining ourselves and our relationships to success. Russo differentiates himself from the pack by mentoring his readers and guiding them personally through the often nonlinear process of balancing our personal fulfillment with professional gain. Always one to walk the walk, Russo uses his own story as a template for all leaders and learners to follow.

— GREG SCHEINMAN, CREATOR OF THE MIDLIFE MALE PODCAST

Powerful! This book is a great investment into the breath taking future we all deserve! Loved Frankie’s story! Highly recommend this inspirational and fun read!

— BRIDGET HILTON, BEST SELLING AUTHOR OF EXPERIENTIAL BILLIONAIRE

The Art of WHY

There are countless stories of individuals who are considered to be the greatest in their field; names like Jordan, Chanel, Einstein and Disney. Those who are considered “masters” all have one thing in common; they made their purpose their main focus in life. Each of them understood the importance of having a WHY; a reason for pursuing their passion. But striving for greatness isn’t enough. They took it further by making their WHY their art form. This book will give you the necessary tools to do the same.

No matter where you are in life, The Art of WHY is a manual for mastering your purpose. Whether you are fresh out of college, a seasoned entrepreneur, or on the verge of retirement; it is never too late to start honing your craft. The Art of Why provides the map for you to take action and become a pro at doing what you are meant to do.

Book me today for a customized keynote that sparks innovation and growth at your organization.