Unraveling the Art of Weird with Sara Smith

In this episode of the School of Weird, host Frankie Russo sits down with Sara Smith, a strategic marketing maverick who's mastered bringing the art of weird to the business world. Sara, an independent consultant based in Denver, brings two decades of experience working with global giants like Amazon, Dove, and Patagonia.

Discover how Sara's unique approach to marketing – listening for the unsaid and leveraging data to mine insights – has disrupted category conventions and driven brand visibility. From her methodology at the intersection of consumer insights and competitive advantage to her dreams of opening a homey restaurant, Sara shares how embracing the weird has shaped her impressive career.

Join us as we explore:

- The power of unconventional thinking in marketing

- How to build meaningful relationships through strategic insights

- Having the confidence to take risks, go against the grain, and just be weird

- The balance of inquisition, courage, kindness, and care in business

Whether you're a marketing professional, entrepreneur, or simply curious about the world of weird, this episode promises fresh perspectives and actionable insights. Tune in to learn how embracing your unique brand of weird can lead to extraordinary success!

#SchoolOfWeird #MarketingInnovation #StrategicInsights #LoveYourWeird